A reasoning environment for important decisions
Cognel.
For the decisions
you cannot delegate.
Proven methods structure your reasoning.
AI challenges and expands it.
You make the decision.
What are we assuming here?
You decide. Cognel makes sure you've thought it through.
When the answer isn't obvious
Real decisions. Real consequences.
Should we enter this market?
Why are sales falling?
Which strategy should we pursue?
An answer isn't the same as a decision.
Conventional AI gives you an answer.
Why are our sales falling?
Based on the information provided, the most likely reason is increased competition in your core market…
Cognel helps you work it out.
Explore alternatives. Challenge assumptions. See the bigger picture.
Explore our Guides
Proven methods for important decisions.
Each Guide structures your reasoning, helps you explore alternatives and documents your decision.
See all GuidesRoot Cause Analysis
Effectuation
MDMV
Negotiation
Who works with Cognel?
Different users. The same need: better decisions.
Startup programs
Give every founder access to the same structured decision methods.
Consultants & coaches
Explore more possibilities with clients without replacing your expertise.
Qualifying university studies
Receive free licences, access to the methodology and custom Guides where feasible.
What users say.
“It opened a way of thinking about KPIs I was not aware of, and gave precise names of people to contact.”
“It saves me days of work for every customer.”
“While defining our ideal customers in Paraguay, it identified exactly the person we are now in talks with. Scary.”
Studied at the University of Zurich.
A study at the chair of Prof. Dr. Eva Bittner at the University of Zurich evaluated Cognel and found that it fostered productive engagement rather than cognitive offloading. It is currently under review.
Two further studies, at the chair of Prof. Dr. Gerhard Schwabe at the same university, led to results that influenced the architecture and the interaction design.
Independent research. Real-world insight. A stronger foundation for human judgment.
The decision is still yours.
Cognel makes the reasoning behind it visible.
Get in touch.
Thirty minutes. We show you a session end to end.
Jan Fülscher
Catalina Ortiz de la Peña Svec